Email Marketing Comprises of three basic things, which are:
1. The Email Campaign: This is a one time message that is sent to people so as to convince them to take action on your products or purchase your goods and service.
2. Newsletter: This is simply a continuous message that is sent to subscribers so as to remind them of your previous services or update them about new ones.
Newsletters are subdivided into three sections which are:
a) Informative Newsletter
b) Sales or Pitch Newsletter
c) RSS to Email
3. Autoresponder Sequence Setup: This is an automated message or a follow-up message that is being sent to subscribers to keep them updated about our offers for them.
